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Black Spend Initiative
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Why is capturing Black Spend important?
A dollar spends 28 days circulating in the Asian community; 19 days in the Jewish community; 17 days in predominately WASP communities; and 7 days in Hispanic communities. A dollar circulates for only 6 hours in the black community. In other words, when a Black person earns a dollar, it is typically not spent with a Blackowned business. 99% of our $1.3 trillion buying power is spent outside of our community. Blacks spend less money in Black-owned businesses than other racial and ethnic groups spend in businesses owned by members outside of their groups. By changing nothing, nothing happens.
How can we become a Change Agent?
While we continue to assist Black-owned businesses with development, promotion and growth, we are adding another layer that will document our Black Spend. The goal of this document is to assist our chapters from the International, Regional and State levels on how to effectively implement our Black Spend Initiative. As we promote and patronize these businesses with our financial support, we will document the spend. Black Spend dollars spent individually or collectively by the Chapters, Regions, and International levels will roll up to include a TOTAL Spend. Chapters will have the ability to insert this Black Spend Initiative amount on their PIA’s going forward.
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